GardenVariety Case Study
Overview
GardenVariety is a local florist looking to create a sales platform with the capability of scheduling pick-up orders as well as local deliveries. They offer a variety flowers and arrangements for different events. GardenVariety is targeting customers who are trying to save time and streamline their errands.
Desktop and mobile view for the homepage of the GardenVariety sales platform.
Duration
October 2022 - January 2023
Problem
Potential customers are being lost due to time constraints in their professional and personal lives as well as lack of general florist knowledge.
Goal
Design a sales platform for GardenVariety that provides a seamless ordering process, and allows users to schedule timing that works for them.
Role & Responsibilities
As the lead UX designer and researcher for GardenVariety, I was responsible for conducting interviews, creating personas, journey mapping, conducting competitive audits, establishing branding, low and high-fidelity prototyping, identifying patterns and insights, conducting usability studies, and accounting for accessibility.