Impact: User insights allowed the creation of an platform that fully meets the users’ needs. GardenVariety is anticipating an influx of users at the launch of the new website.

What I Learned: While designing GardenVariety’s sales platform, I learned how efficient using a pen and paper can be in the initial design stages. Creating wireframes on paper allowed us to move past design elements that weren’t working and find solutions quickly.

Work with developers to ensure the website is launched with the specifications in the prototype document.

Conduct another round of usability studies after launch to validate that user pain points have been addressed.

Continue to conduct user research and make updates accordingly to ensure the best possible user experience.